A logo is often the first thing that potential customers or clients think of. Simply put, it is the representation of your business. That makes it important to design a logo that fits your intended brand. Many decisions go into the creation of a logo. Should it be a symbol or an abbreviation of a company name? What color should it be? How simple should the design be? What does a particular design say about your company?
Having somebody outside of the company to offer a different perspective can be useful in the design process.
Types of logos
There are several types of logos to consider:
- Lettermarks- These are often the initials for a much longer business name.
- Wordmarks- The logo can be the entire business name, particularly if it is short.
- Pictorial marks- Logos that are graphic-based designs
- Abstract marks- These are a type of pictorial logo based upon abstract forms rather than anything instantly recognizable.
- Mascots- If you intend to have a fictional spokesperson, mascots can be a fun solution.
- Combination marks- Logos that use both words and images to represent the business
- Emblems- Words within a symbol
How do you know what type of logo to create?
Like most business decisions, the creation of a logo is highly subjective. It is part of a brand intended to represent a company and many factors can impact this decision including the target market. Questions to consider in the design process include:
- How would you like people to react upon seeing your logo?
- Who do you want to attract using your logo and why?
Why choose us?
Specialists at Design Brand Print know what questions to ask in the process of creating an appropriate logo. We will consider the little details that make the difference.